The Fitzroy

The Fitzroy project was a rare opportunity to relaunch a brand from scratch. The Fitzroy brings Roman & Williams signature touches to New York City’s High Line. This beautiful property is comprised of 14 well-detailed, elegant two- to five-bedroom homes. Designer Kevin Cantrell helped developed a comprehensive identity system including logos, signage, printed materials, brochure design, digital design, and advertising. He also developed of a custom font that we named “Fitzroy Display.”

Identity System