The International Herald Tribune and The New York Times recently joined together to form a new global brand called The International New York Times. It was only about 3 months from our first conversation with the client to the launch of the new brand. We helped create the logo, teaser campaign, TV commercials, direct response advertising, banner ads, print ads, in-flight advertising, outdoor ads, business-to-business ads, and retail signage. We even designed a unique elevator door message and a cake for the launch event in London. An additional challenge was that the campaign was being simultaneously released globally in markets across the USA, UK, Germany, Spanish speaking nations, India, Israel, and Asia. Most ads were presented in the local currency and/or dual languages.