The Propeller creative team members are proud of their work for jetBlue which included the naming the airline, designing the logo, designing the plane tails, uniforms, web experience, ticket kiosks, and everything required to define the new brand. We also developed the advertising to launch the airline in print, outdoor, and on TV. Our team members even came up with the idea to serve blue potato chips.

Brand Naming & Logo Design

Plane Tail Design

Brand Identity

Digital Development

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