The propeller team has been working with the New York Times since 2008. We have helped this iconic brand transition from the analog world of newspaper delivery to become the most respected leader in the digital delivery of journalism. As their national and international creative brand consultants, we have helped create logos, teaser campaigns, TV commercials, direct response advertising, banner ads, print ads, in-flight advertising, outdoor ads, business-to-business ads, and retail signage. We have helped create work that is simultaneously released across the USA, UK, Germany, Spanish speaking nations, India, Israel, and Asia. Much of our work is presented in the local currency and/or dual languages.