The Mercedes-Benz brand represents prestige, luxury, safety, and superior engineering. However, the perception was that these premium attributes came with a prohibitive price tag. We were challenged to create advertising that made the products more accessible to a larger and younger audience, without eroding this extraordinary brand. Our creative solutions for Mercedes-Benz extends across all of their automobiles, retail promotions, and corporate branding. We have traveled across the United States and internationally to produce TV commercials, outdoor, print and digital solutions for this iconic brand.