Brand Identity

The Fitzroy project was a distinctive opportunity to relaunch a brand from scratch. The Fitzroy brings Roman & Williams signature touches to New York City’s High Line. This beautiful property is comprised of 14 well-detailed, elegant two- to five-bedroom homes. Propeller's award-winning designer, Kevin Cantrell, helped developed a comprehensive identity system including logos, signage, printed materials, brochure design, digital design, and advertising. The identity system also included the development of a custom font now appropriately named “Fitzroy Display.”

Logo Design

Identity System

Digital Design

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